You’re doing great work, you’ve got a service people need, and you’re ready for more business. But there’s one problem. When your ideal customer searches online for what you offer, they find your competitors instead of you.
It’s not that people don’t want what you have. They just don’t know you exist—because they can’t find you. And in today’s world, if you’re invisible online, you’re almost invisible in real life too.
The good news? You can change that.
Start with Your Website
Your website is your online storefront, and for many customers, it’s the first impression they’ll get of your business. But if it’s buried on page five of search results, most people will never see it.
To get noticed, your site needs a few basics:
- Clear, simple navigation so visitors can quickly find what they need.
- Content that speaks to your audience, not just about what you do, but how you solve their problems.
- A mobile-friendly design, because most people are searching from their phones.
A great-looking website isn’t enough. It has to be built so search engines can read it and show it to the right people.
Use Local SEO to Your Advantage
If you serve a specific area, local search is your best friend. When someone types “best [your service] near me,” you want your business to show up.
That means making sure:
- Your business name, address, and phone number are correct everywhere online.
- You have a Google Business Profile that’s complete, up to date, and full of useful details like hours, photos, and a short description.
- Your website mentions the cities, towns, or neighborhoods you serve.
Small changes here can make a big difference in how often you show up in local searches.
Keep Your Online Listings Accurate
Your business info is scattered across dozens of directories—many you may not even know about. If something’s outdated (like an old phone number or a closed location), it can confuse customers and hurt your search ranking.
Regularly check and update your listings on:
- Yelp
- Bing
- …and any industry-specific sites your customers might use.
The goal is simple: your details should be correct and consistent everywhere.
Create Content That Works for You
Search engines love fresh, relevant content. That could mean blog posts, videos, or even short tips you share on social media. The more useful content you create, the more chances you have to show up when people search for answers related to what you offer.
For example, if you’re a local service provider, write about common questions people in your area ask. If you sell products, share how-to guides, tips, or stories about how customers use them.
Don’t Forget Reviews
Reviews aren’t just for restaurants. No matter what you sell or offer, customers check ratings before making a decision. A steady flow of positive reviews boosts your credibility and can help you rank higher in search results.
Ask happy customers to leave feedback, and respond to reviews—both good and bad. It shows you’re engaged and care about their experience.
Make It Easy for People to Reach You
Once someone finds you online, they should instantly know how to take the next step. Whether that’s calling, filling out a form, or visiting in person, your contact details should be easy to find on every page of your site.
At Mountain Mover Coaching and Consulting, we help small businesses stand out online and turn that visibility into real growth. Contact us today and let’s talk about how to get your customers finding and choosing you online.